I love gin, skin, the sea and i'm afraid of time.

We can tell stories with pictures. Every person has their own story to tell, and I want to make these stories visible. People with their small and big scars, with their stories that life writes and that make us who we are. 

I seek the reduction to the essential, the focus on what is really important and speaks to the viewer. I am not concerned with creating a flawless ideal image. I capture the moment, while remaining as authentic as possible. 

With pictures we can tell stories. And if someone rediscovers himself/herself/themselves in my portraits and the picture speaks to the viewer, then that is a good picture.


Flo Waitzbauer gained his first professional experience as Label & PR Manager in the music industry (Virgin, Rough Trade, !K7, Zomba, Sony & SonyBMG). From there he moved into telecommunication to Ericsson and Verisign. 

He produced a lot of music and ran his own label Goldton Records.
(Music tip: https://www.youtube.com/watch?v=Sd008v_zAsU)
From there he grew into culture and media, and worked for WestLicht and  for the best radio station in the world, Ö1.

After that, he worked as Head of Digital at the best museum in the world, the Belvedere in Vienna. And because all that was so exciting, and life is short, he now advises companies in culture, technology and communication with his agency SUPERNATE.

He is currently living in Vienna, Austria and is working on several larger projects.